Chief Diversity Officer
The PNC Financial Services Group

Gina Coleman is senior vice president and chief diversity officer of The PNC Financial Services Group. In this role, Coleman leads the development and implementation of strategies and programs that help further build and sustain a talented, diverse workforce and a culture of inclusion. 

Coleman, who rejoined PNC in August 2021, previously served as chief sales officer for MassMutual Great Lakes, where she led the new advisor sales teams, including a female financial services group; recruiting; strategic sales, and partnerships. 

Coleman is a business and community development professional and entrepreneur, with over 25 years combined experience in business, financial services, B2B and B2C sales and management roles. She also served as strategic partner of the Collective Financial Group, a specialized group within the firm, built to support female clients and drive more women into the career as financial advisors. Coleman’s professional career started at the New Jersey Nets as an intern, then as a sales/marketing representative before elevating to director of Community Relations. Between her corporate careers, Coleman developed as an entrepreneur through ownership of businesses in the service industry. 

Prior to leaving PNC, Coleman served as Client & Community Relations director operating as the chief of staff for the Regional President office in Detroit. She was responsible for management of PNC’s local foundation; implementing corporate initiatives; managing marketing, partner relations, client relations, and community outreach; as well as oversight of employee volunteerism and engagement in diversity and inclusion programs. Coleman was a PNC-Certified Women’s Business Advocate providing business and personal financial resources to support the achievement of female financial decision makers. She served as president of PNC’s local Detroit Women Connect chapter, a women’s employee business resource group. Coleman also served as Workplace Banking development officer, Wealth Management channel development advisor and Community Development Banking consultant. In 2018, Coleman received the PNC Performance Award, the highest employee recognition honor. 

Coleman serves on the board of directors of Beyond Basics, Detroit Public Schools Foundation, Inforum Michigan, board chair of Junior Achievement of Southeast Michigan, and community advisory board member of Beaumont Royal Oak Hospital. She is a member of the Greater Wayne County Chapter, The Links, Inc., and the National Basketball Wives Association. 

Coleman graduated Montclair State University